Conceição Estudante, who arrived last Friday in S.A., states that a promotion is made, not only for professionals within the industry, who work with the community of Madeira, but also with other travel agents who have a more diverse clientele.
The minister concludes that through the great community of Madeira, the market has the possibility of information and promotion which "has to be highly valued and enhanced."
She also emphasized that it is always a potential market and therefore, "we have to look at it from the perspective of continuity and maintenance of interest."
The main reason that led the regional secretary to South Africa, were the celebrations regarding “Madeira Day”, commemorated on the 1st of July throughout the communities around the world, and in this case, also in South Africa.
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